Title: John_33 (183) - PowerPoint PPT Presentation

Description: Supply-Side Platforms (SSPs) allow the publishers to make money from the websites by creating various ad inventory on an impression-by-impression or visitor-by-visitor basis as well as selling them to marketers. By selling ads in real-time, publishers can provide advertisers with better insight into individual impressions and get instant clarity about the ad request. This ensures that publishers are selling their inventory at the optimal price and making the most of their ad inventory. SSPs are used in conjunction with publisher ad servers - either as a single product or as two separate integrated products - that provide the functionality to manage ad inventory and incoming ad traffic – PowerPoint PPT presentation