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Title: MKT 571 Course Success Begins / snaptutorial.com - PowerPoint PPT Presentation
Description: For more classes visit www.snaptutorial.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate – PowerPoint PPT presentation
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