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Title: How to Build Useful and Engaging Mobile Apps - PowerPoint PPT Presentation
Description: These days, it's easy to get caught up in cool, new technology and mobile apps while forgetting about the user. BRIAN SOLIS shares how he focused on user-centric design to create Primer—an app that teaches marketing strategies in fewer than five minutes. To succeed, developers have to build apps that people love of course. But they must also be engaging, useful, even addictive, so that people feel as if they’re indispensable. To do so, requires development strategies that connect app functionality and experience with people based on intent and mobile behavior. – PowerPoint PPT presentation
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