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Title: Media Selection in Advertising - PowerPoint PPT Presentation
Description: The chart below shows the top five magazines and the percentage of their ... Source: '100 Leading National Advertisers,' Advertising Age (June 29, 2004), pp. 1-5. ... – PowerPoint PPT presentation
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PPT URL: https://people.stfx.ca:443/danthony/434_Winter2008/434ch8-mediaplan.ppt
