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Title: Pharmaceutical Brand PR: Developing Engaging Campaigns and Measuring ROI - PowerPoint PPT Presentation
Description: The value of PR can seem immeasurable in brand positioning. Yet, in an age of budgetary juggling by marketing departments, the drive to scrutinize ROI is increasingly important. What's more, as expectations on PR outcomes increase-in part due to social media-its role is broadening. – PowerPoint PPT presentation
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